See your real profit. Clearly.
Stop guessing. Clarifi automatically tracks every cost — COGS, Shopify fees, payment processing, shipping, ads — and shows your real net profit in real-time.
Shopify shows revenue. Not profit.
Most merchants don't know their real profit until it's too late. Revenue is a vanity metric.
Hidden fees eat your margins
Payment processing (2.4–2.9%), transaction fees, international surcharges — they add up to 5-8% of every order.
No one tells you WHY profit dropped
Your margin dropped 5% this week. Was it shipping? COGS? A bad promo? You shouldn't have to guess.
Manual spreadsheets & data entry
Exporting CSVs, copying into QuickBooks, cross-referencing shipping bills — hours wasted every month.
3 things no other profit tracker does
Clarifi goes beyond charts. It thinks, explains, and acts.
AI Profit Insights
Your weekly profit analyst — in plain English.
- 5 insight types: Summary, Anomaly, Recommendation, Fee, Ad Spend
- Specific numbers, not vague suggestions
- Top insight included in weekly email digest
- Your data is anonymized — AI never sees customer info
QuickBooks & Xero Sync
Stop the monthly spreadsheet ritual.
- Auto-creates journal entries on the 1st of each month
- Maps Revenue, COGS, Fees, Shipping, Ads, Custom Costs
- One-way sync — we push data, never read your books
- Sync history with error logs and retry
Fee Optimizer
Should you upgrade your Shopify plan? Now you'll know for sure.
- Auto-detects your Shopify plan & payment gateway
- Calculates fee savings across all plan tiers
- Includes international card surcharge analysis
- Updates with every new order
Your profit command center
Open Clarifi and answer "Am I making money?" in 3 seconds.
5 KPI Cards
Net Revenue, Total Costs, Net Profit, Profit Margin, Order Count — with period-over-period comparison (↑/↓ percentages).
Cost Breakdown Chart
See exactly where your money goes: COGS, Shopify fees, payment fees, shipping, custom costs, and ad spend — all in one visual.
Daily Profit Trend
Green = profitable days. Red = loss days. Spot patterns — weekend spikes, post-promo dips, seasonal trends.
Flexible Date Ranges
Today, Last 7 Days, Last 30 Days, or Custom. All numbers update instantly when you switch.
Know which products make you money — and which ones don't
Clarifi breaks down profit for every single product — revenue, COGS, fees, shipping — and shows a traffic-light indicator so you can scan instantly.
Sort by margin, revenue, or net profit. Filter by collection, vendor, or tag (Pro). Get loss alerts when a product goes negative.
Reports & tools for every decision
From daily P&L to break-even targets — Clarifi has you covered.
P&L Reports
Professional Profit & Loss statements — daily, weekly, or monthly. Compare periods side-by-side. Export as CSV or PDF for your accountant.
Break-Even Calculator
Know exactly how many orders you need before you start making real profit. Live progress bar tracks your monthly break-even status.
UTM & ROAS Tracking
See revenue and profit per marketing channel. Know your ROAS for Facebook, Google, TikTok, and email — automatically from UTM tags.
Customer Lifetime Value
Know how much each customer is worth. Average LTV, repeat rate, and a searchable customer table — set smarter ad budgets with real data.
COGS by Zones
Different regions, different costs. Set per-zone COGS for dropshipping and multi-warehouse — accurate profit for every order, everywhere.
Team Members
Invite your VA, partner, or accountant. Owner, Admin, and Viewer roles — everyone sees the profit picture without sharing your Shopify login.
CSV & PDF Export
Export any report — product profit, P&L, order details — as CSV for spreadsheets or PDF for sharing. One-click download.
Weekly Email Digest
Revenue, net profit, top & bottom products, plus AI insight highlight — delivered to your inbox every Monday. Customizable sections on Business.
Smart Notifications
5 alert types: Loss alerts, margin trend drops, profit records, shipping anomalies, and break-even milestones. Customizable thresholds. Email + in-app.
See the bigger picture
Compare yourself to your industry. Track what your competitors are doing.
Industry Benchmarking
Compare your profit margin, COGS ratio, shipping costs, and payment fees against anonymous data from merchants in your industry and revenue tier.
Competitor Ad Tracking
Monitor up to 5 competitors' Facebook & Instagram ads — see their creatives, copy, and timing. Get weekly AI competitive analysis.
- Active ad creatives & copy
- Platform badges (FB/IG)
- Launch/stop timeline
- AI strategy analysis weekly
Scale with confidence
Business-tier features for multi-store operators and advanced marketers.
Multi-store Dashboard
See combined profit across up to 5 Shopify stores in one view. Combined KPIs, per-store breakdown, and multi-store P&L reports.
Marketing Attribution
6-channel attribution (Paid Social, Paid Search, Email, Organic Social, Organic Search, Direct) with Profit ROAS — know which channel truly drives profit.
Custom Cost Categories
Organize expenses by category — Packaging, Software, Freelancers, Returns. See each as a separate line in your P&L instead of one lump sum.
Ad Sync Custom Rules
Map messy UTM parameters to custom channels. Group "fb" and "facebook" together, separate retargeting from prospecting, track affiliate networks.
Customizable Email Reports
Choose exactly which sections appear in your weekly digest. Send only revenue & profit to your accountant, AI insights to your marketing manager.
365-day Data Retention
A full year of profit history. Compare this quarter to last year. Spot seasonal trends. Build a complete picture of your business trajectory.
Connects with what you already use
Auto-sync costs from your existing tools. No manual data entry.
Shopify
Orders, products, fees, plan detection — all automatic
QuickBooks Online
Monthly P&L journal entries, auto-created
Xero
Same auto-sync, different accounting software
CJ / Printful
Auto-import COGS from dropship suppliers
Ad Platforms
Manual input for Facebook, Google, TikTok spend
Shipping Carriers
Flat, percentage, or weight-based cost rules
Everything you get with Clarifi
One app. Complete financial visibility for your Shopify store.
📊 Dashboard & Analytics
📦 Product & Order Analysis
🧠 AI & Intelligence
📋 Reports & Marketing
🔗 Integrations & Team
🔔 Notifications & Goals
Simple, transparent pricing
Start free. Upgrade when you're ready. No hidden fees — we practice what we preach.
Free
- 50 orders/month
- Basic profit dashboard
- Top 5 products
- Auto tax tracking
- 30-day data retention
Pro
- Everything in Free, plus:
- Unlimited orders
- AI Profit Insights
- UTM & ROAS Tracking
- Customer LTV
- COGS by Zones (5)
- Team Members (3)
- QuickBooks & Xero Sync
- Fee Optimizer · P&L · Export
- 90-day data history
Business
- Everything in Pro, plus:
- Multi-store Dashboard (5)
- Marketing Attribution
- Profit ROAS per channel
- Custom Cost Categories
- Ad Sync Custom Rules
- Customizable Email Reports
- Team Members (5)
- Unlimited COGS Zones
- 365-day data history
💡 All paid plans include 7-day free trial. No per-order fees. See full comparison →
Stop guessing. Start knowing.
Join merchants who traded revenue vanity for profit clarity.
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